Roundy's Unveils Name for Chicagoland Stores

March 30, 2010
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Roundy’s Supermarkets Inc., Milwaukee, said the name for its new Chicagoland stores will be Mariano’s Fresh Market - a nod to the Italian culinary heritage of Roundy’s CEO Bob Mariano. The new stores will reflect an “old-world adherence to quality and personal service, blended with Mariano’s signature approach to supermarket innovation.”

According to Roundy’s, the emphasis of the new stores will be on fresh offerings in produce, meat, seafood, bakery and deli, with prepared foods available for breakfast, lunch and dinner. The "full-service shopping experience" will include natural and organic products, as well as a wide selection of homeopathic remedies.

To “elevate the shopping experience to a new level,” the retailer said the stores will feature a wine and spirits department, a sushi bar and an Italian-themed café that serves espresso, gelato and panini.

“We want our customers to know that Mariano’s Fresh Market intends to be fully immersed in the fabric of our communities,” Mariano said. “We take this responsibility very seriously and are already developing plans to activate our long-term dedication to the neighborhoods we serve.”

Two locations currently are in the works, Roundy's said: One in the Chicago suburb of Arlington Heights (opening this summer) and another in downtown Chicago (slated for a 2011 completion).

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