Private Label Shines in National Pie Contest

May 18, 2009
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Several retailers came out on top with their store brand pies in the 15th annual American Pie Council (APC)/Crisco National Pie Championships, held April 24 through April 26 in Celebration, Fla. According to APC of Lake Forest, Ill., the retailers were among a number of other commercial bakery entrants competing in more than 130 categories based on flavor, wholesale cost and pie size. Taking home awards on the private label side were:

  • The Kroger Co., Cincinnati, with four winning pies: Peanut Butter Passion, Dulce de Leche, Peach Raspberry and Irish Cream.
  • Publix Super Markets Inc., Lakeland, Fla., with two winning pies: Mixed Berry and Cherry.
  • Target Corp., Minneapolis, with one winning pie: Bourbon Pecan.

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