Millennials Want Brands That Connect, Speaker Advises

April 13, 2011
/ Print / Reprints /
/ Text Size+

The current generation of consumer wants a brand that they can feel a connection to and interact with, said Debbie Millman, president of the design group at the New York-based brand design firm Sterling Brands during the second day of FUSE 2011 in Chicago.
Brands have evolved in the past century from being a luxury to a means for people to connect and interact. With tools like Facebook, Youtube, Myspace and other social media outlets, the current generation of consumers have a greater connection to their brands than every before, she explained.

As technology becomes more integrated into society, cultures have found new ways to interact, such as social networking, and become more attached to their brand of choice, explained Millman.

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

You must login or register in order to post a comment.



Image Galleries

November 2014 New Food Products

This month's new food products are Flours, crepes, lollipops, several candy items, pancakes, dip, fish, raisins, pizza, almond milk, peanut butter, and a breakfast bowl.


Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB November 2014 cover

November 2014

The November 2014 issue of Private Label Buyer - its last issue - includes articles about the retailer as manufacturer and OTC/healthcare items, as well as category insights on pizza and household goods. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px

PLB Marketplace