News / Products / Trend News / Retailer Features / Merchandising Features / Marketing Features

Merchandising Report SAUCES

March 28, 2012
KEYWORDS Sales Trends / sauces
/ Print / Reprints /
ShareMore
/ Text Size+

It's All About the Sauce

Welcome to PLBuyer’s inaugural Merchandising Report, which each month will bring you a snapshot of private label ads and key facts for a particular category or product segment.
This issue looks at what’s happening in the broad area of sauces.
See the sauces Albertson’s, Family Fare, Food Lion, Shaw’s and Winn-Dixie were featuring in their ad circulars during January.
Also, scan the key facts on the cooking sauces sub-category.
These monthly reports are compiled with data supplied by Chicago-based research firm Market Track.

FEATURED SAUCES
BOSTON, MASS.
Shaw’s was featuring Wild Harvest pasta sauce for $1.99 during early January.

ATHENS, GA.
Food Lion was featuring its My Essentials and Food Lion salsa for $1.89 in early January.

GRAND RAPIDS, MICH.
Family Fare was offering a buy-one-get-one-free deal on its Spartan steak sauce in mid-January.

DENVER, COLO.
Albertsons was advertising its private label salsa and picante sauce for $1 a jar in early January.

SIDEBAR:
SAUCE FACTS

U.S. MARKET SIZE: $3.7 billion in 2010

GROWTH PROSPECTS: 19% growth projected, 2011 through 2015 for cooking sauces and marinades.

WHERE IT SELLS: Supermarkets hold 67.9% market share in 2010.

WHAT SELLS: Private labels hold 11% of the market, putting it second behind McCormick & Co. (15 percent). Other major branded players - Kraft Foods (10.4%), H.J. Heinz (8.2%)

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

September 2013 New Non-Food Products

This month’s new non-food products include soft chews for dogs, bottle labeling technology, skin-care products, eyebrow razors, and baby-safe laundry detergent.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

THE MAGAZINE

Private Label Buyer Magazine

PLB April 2014 cover

April 2014

The April 2014 issue of Private Label Buyer includes articles on Omnichannel, store brand sauces, and more. Check it out today!

Table Of Contents Subscribe

NBB Private Label Foods

Which factors will drive further awareness—and development—of national-brand-better (NBB) private label foods?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

plbuyer superstore logo

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40px