News

Give More Private Label a Try, says Consumer Reports

November 1, 2010
/ Print / Reprints /
ShareMore
/ Text Size+

Consumer Reports is touting store brands again. In its latest price study, published in October, the magazine found filling a shopping cart with store brands saves an average of 30 percent. For a family spending $100 a week on groceries, it adds up to savings of more than $1,500 annually.
 
To compare store brand and national brand prices, Consumer Reports visited five supermarket chains -A&P, Pathmark, ShopRite, Stop & Shop, and Walmart - in New York and New Jersey and compared store and name brand prices for 30 items, from cotton swabs to pepper. The average savings with store brands is 30 percent, says an analysis in the October issue of Consumer Reports.  
 
Shoppers shouldn’t be reluctant to give any private-label product a try, Consumer Reports says. After all, the analysis notes, some of the same companies manufacture both. Among big names that also make store-brand products: Sara Lee (baked goods), Reynolds (wraps, storage containers), 4C (bread crumbs, iced tea, soup mixes), McCormick (seasonings, extracts, sauces, gravies), Feit (light bulbs), Manischewitz (frozen appetizers, soup mixes, side dishes), Joy Cone (ice cream cones), Stonewall Kitchen (gourmet condiments, specialty foods), and Royal Oak (charcoal).
 

Two store brands fared relatively poorly in the Consumer Reports taste tests: Kroger Value Sandwich Singles Imitation Pasteurized Process Cheese Food and Shoppers Value creamy peanut butter, bought at Albertsons. Testers said the Kroger faux cheese is inferior to Kraft and regular Kroger singles.

The Shoppers Value peanut butter has off-notes (raw-nut flavor) and a hint of bitterness, probably from peanut skins. Consumer Reports says.
 

Some shoppers are still reluctant to try store-brand products, Consumer Reports notes. Although they snap up store-brand paper goods and plastics, at least half of survey respondents rarely or never buy store-brand wine, pet food, soda, or soup. The top reasons from its recent nationally representative survey: "I prefer name brands," "The name brand tastes better," and "I don't know if store brands are as high in quality." Respondents 18- to 39-years-old are particularly likely to question the quality of store brands, the magazine discovered.

Did you enjoy this article? Click here to subscribe to Private Label Buyer.

You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

November 2014 New Food Products

This month's new food products are Flours, crepes, lollipops, several candy items, pancakes, dip, fish, raisins, pizza, almond milk, peanut butter, and a breakfast bowl.

Podcasts

Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.

More Podcasts

Private Label Buyer Magazine

PLB November 2014 cover

November 2014

The November 2014 issue of Private Label Buyer - its last issue - includes articles about the retailer as manufacturer and OTC/healthcare items, as well as category insights on pizza and household goods. Check it out today!

Table Of Contents Subscribe

Private Label Segments

Which segment of private label will see the biggest growth over the next year?
View Results Poll Archive

Clear Seas Research

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications,Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

STAY CONNECTED

facebook_40px twitter_40px  youtube_40pxlinkedin_40pxgoogle+ icon 40px

PLB Marketplace