Bits and Pieces

December 7, 2009
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What's news in private label and retail.

  • Minneapolis-based Target Corp. said it will partner with Rodarte designers Kate and Laura Mulleavy to create a limited-edition collection for GO International, an innovative program that allows world-renowned designers create affordable fashion. Expected to debut Dec. 20, the exclusive Rodarte for Target line takes its inspiration from iconic leading ladies and includes a variety of statement-making pieces, from leopard print jackets and shifts to lace and tulle skirts and blouses. Prices range from $9.99 to $79.99.

  • PBM Products, a Gordonsville, Va.-based supplier of private label infant formulas, said it won a lawsuit it filed against Glenview, Ill.-based Mead Johnson Nutrition Co., maker of Enfamil brand formula, alleging false and misleading advertising. PBM was awarded $13.5 million in damages, which the company called one of the largest damages awards ever for a case of false advertising.

  • The Federated Group, Arlington Heights, Ill., said it recently launched three Web sites featuring its Hy-Top, Parade and Better Valu private labels. Intended to help boost shopper loyalty, the sites include "fun and useful features" such as recipes, store finders, testimonials, quality assurance information and more. The URLs also will be added to all new and redesigned package labels.

  • Grand Rapids, Mich.-based Meijer said it relaunched its Meijer Gold premium private label line to include only "unique foods from unique places." Originally introduced in 2005, the program now comprises approximately 80 "distinctive" SKUs, all of which are made locally, produced by a family-owned company or imported from a region that does it best. The revamped line debuted last month.
  • To demonstrate its commitment to the community in which it operates, a new Save-A-Lot supermarket in Aurora, Colo., will give away 10,000 free spaghetti dinners this month, the Aurora Sentinel reported. The giveaway includes 5,000 vouchers for free private label pasta, pasta sauce, canned vegetables and breadsticks that were recently mailed to area residents, as well the donation of 5,000 meals to local food banks. Supervalu-owned Save-A-Lot is based in St. Louis Mo., but the Aurora Save-A-Lot is independently owned and operated.

  • Dallas-based 7-Eleven said it named Tom Gerrity senior product director for private label products. As 7-Eleven's grocery supervisor, Gerrity led the company's initial foray into private label packaged foods. In his new role, he will focus exclusively on development of the chain's 7-Select line across all categories.

  •  Beginning Jan. 1, Giant Food Stores LLC, Landover, Md., will offer shoppers in its Washington, D.C.-area stores free reusable bags, reported the Washington Business Journal. Scheduled to last for one week, the self-funded initiative is expected to dispense up to 250,000 bags. The giveaway coincides with the start of a citywide 5-cent disposable bag fee intended to encourage shoppers to stop using paper and plastic bags, which often end up in D.C.'s waterways.

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