- Baby Non-Food Products
- Baking/Cooking Staples
- Household Products
- Kitchen Products
- Paper Products
- Personal Care
- Pet Products
- RESEARCH & AWARDS
A recent NielsenWire post by Tom Pirovano, The Nielsen
However, he continued, store brand development lags in terms of products with newer, less-established claims such as "free of high fructose corn syrup," as many retailers wait to see whether the claim has legs or is merely a short-term trend.
According to data compiled by New York-based Nielsen, the fastest-growing health and wellness claims among store brands last year included GMO-free (+67 percent from 2008 to 2009), gluten-free (+62 percent), absence of a specific fat (+53 percent), lowers cholesterol (+45 percent), contains probiotics (+39 percent), contains calcium (+29 percent), carb-conscious (+29 percent), no MSG (+29 percent), omega claim (+29 percent) and free of high fructose corn syrup (+28 percent).
For more information or to read the post in its entirety, go to http://blog.nielsen.com/nielsenwire/consumer.