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- RESEARCH & AWARDS
Good news for fans of healthy eating who don't live near a Safeway-owned retail outlet: The Pleasanton, Calif.-based chain recently agreed to allow two of its most popular better-for-you brands to be sold through a select few regional grocers - both here and abroad - that lack the resources to create their own specialty private label programs.
According to a report on foodbusinessnews.net, Boise, Idaho-based Albertsons LLC announced earlier this month that it had reached an agreement with Safeway subsidiary Lucerne Foods Inc. to offer the O Organics line in 240 locations in Arizona, Arkansas, Colorado, Florida, Louisiana, New Mexico and Texas. Launched in October 2005, O Organics includes more than 300 products in more than 30 different categories, including dairy, beverages, snacks and home meal replacements.
"Our shoppers have always relied on us to meet all of their supermarket needs, and with O Organics, we've established an extremely broad organic foods selection virtually overnight," said Bob Butler, Albertsons' senior vice president of marketing and merchandising, in a statement.
According to the fbn.net report, Safeway also inked separate deals with three regional grocers - Springfield, Mass.-based Big Y Supermarkets; Price Chopper, Schenectady, N.Y., and Hy-Vee Inc., West Des Moines, Iowa - that will allow them to sell the chain's Eating Right lineup, which debuted in 2007 and already includes more than 225 products across 20-plus categories.
In addition, the report noted, the retailer also expected to announce on May 14 that both O Organics and Eating Right soon will be available at 150 ShopRite stores in South Africa and 100 Exito supermarkets in Colombia. The two lines already are available in seven other countries.