Piggly Wiggly Launches New PL Beer, Pig Swig

May 26, 2011
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Piggly Wiggly has rolled out its debut private label beer, “Pig Swig” throughout South Carolina and coastal Georgia.


Piggly Wiggly has rolled out its debut private label beer, “Pig Swig” throughout South Carolina and coastal Georgia.
The beer will be available in two varieties, Pig Tail Ale and Pig Pen Pilsner, and will retail for $6.99 for a six-pack in South Carolina and $7.99 for a six-pack in the coastal Georgia locations. Each will be brewed locally by Thomas Creek Brewery in Greenville, S.C.
“Pig Swig provides our customers with a high-quality, craft beer at a great price,” said Christopher Ibsen, Piggly Wiggly Carolina Co. director of marketing.
Several other retailers, including Walgreens, Kroger and 7-Eleven, have recently jumped on the private label beer bandwagon.


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