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PL Sweet and Salty Snacks Seek Balance Between Taste and Value

August 2, 2011
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Private label rice and popcorn cakes popped another 2 percent growth in dollar sales for the 52 weeks ended May 15, 2011, according to Chicago-based research firm SymphonyIRI Group.

 



Private label rice and popcorn cakes popped another 2 percent growth in dollar sales for the 52 weeks ended May 15, 2011, according to Chicago-based research firm SymphonyIRI Group.
 
Private label snack and granola bars also nabbed a 9.2 percent increase in dollar sales for the same time period, though dominating products on the salty side, like private label chips and pretzels, gained a mere 1 percent and lost 1.6 percent respectively.
 
“The trends that are out there are always the baked, reduced-fat, no gluten, and natural is almost a must,” says J.B. Weiler, vice president of sales for Waukegan, Ill.-based Cornfields, Inc.
 
To read about more trends, read the sweet and salty snacks category review in the August issue of PLBuyer.

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