7-Eleven Launches Private Label Snack Line

November 26, 2008
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Convenience store chain 7-Eleven Inc., Dallas, said it launched a new line of 32 snack items under its private label 7-Select brand. The products - including cookies, candy, nuts, potato chips, beef jerky, trail mix, chocolate-covered pretzels, coffee espresso beans, raisins and peanuts - offer a 10 percent to 20 percent savings over similar national brand items.

“The 7-Select name builds on the strength of the 7-Eleven brand and will help define who we are as a retailer, much as our Slurpee and Big Gulp beverages have over the past 40 years,” said Kevin Elliott, 7-Eleven senior vice president for merchandising and logistics.

The chain, which first offered private label paper goods, batteries and stationery supplies under the 7-Select brand in 2004, said it expects to have more than 180 private label items by the end of the first quarter 2009.

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