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7-Eleven Launches ‘Coffee Cup with a Cause'

February 1, 2010
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Dallas-based 7-Eleven unveiled 7-Eleven Coffee Cup with a Cause - a charity-focused coffee campaign. Throughout 2010, 7-Eleven will introduce limited edition 20-ounce coffee cups designed by entertainment and sports celebrities to be sold in 7-Eleven stores nationwide. The cup may be filled with any 7-Eleven hot beverage, including coffee, tea or hot chocolate.

Proceeds from cups sold will benefit the featured celebrity’s charity of choice, the retailer said. Cups designed by Nicole Richie, Joel Madden and Benji Madden will kick off the program, with proceeds supporting the Richie-Madden Children’s Foundation.

“[Coffee Cup with a Cause] is one of our most exciting programs,” said Rita Bargerhuff, 7-Eleven’s chief marketing officer. “We’ve turned our coffee cups into canvases, and celebrities are creating artwork for our program that allows customers to directly support charities and causes that make dramatic changes to so many people’s lives.”

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