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PLBuyer is the #1 media brand serving the private label industry.
Each issue of PLBuyer will deliver the business critical information consistently requested by retail professionals: new product information, industry data and analysis of key trends, strategic & tactical insights, industry perspectives, operational best practices, and in-store real-life success stories.
Online, PLBuyer will provide our audience with breaking news and analysis, additional unique content, video, podcasts, supplier directory, archived content, and a variety of interactive tools and components to meet the informational needs of private label retailers. Additionally, the PLBuyer Superstore is a dynamic digital sourcing tool for private label retailers.
PLBuyer offers marketers the following key attributes:
Publishes more editorial pages than any other publication serving the private label industry, sells more ad pages than any other publication serving the private label industry and is the only monthly magazine exclusively serving the private label retail headquarter professionals.
Furthermore, an independent survey of retailer delegates attending the PLMA Show clearly concluded PLBuyer is the "preferred, most credible, most influential publication received and read by private label retailers."
BNP Media is one of the country's leading business-to-business media companies serving industry professionals across 50+ industries through magazines, custom media, enewsletters, website conferences, events and market research. BNP Media is commited to helping professionals succeed in business by providing superior information.
We have advertisers and readers around the world, and can translate our publications in any language, depending on our clients' needs. Founded in 1926, BNP Media is a fourth-generation, family-run business headquartered in Troy, Michigan with regional offices around the country.
Visit our website at www.bnpmedia.com
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The following stories were the top 10 most-read items posted to the PLBuyer website during the month of April—and we’ve collected them here for quick and easy review. Click through to read the full stories.
Coming with a clear, comprehensive plan was the key to success for Longo Brothers Fruit Markets when the grocer decided to roll out a two-tier private label strategy, Jenny Longo and Robert Koss tell PLBuyer editor Chris Freeman in this podcast.
The May 2013 Issue of Private Label Buyer includes a cover story on deli choices, as well as Category Insights on milk and juice and cheese products. Check it out today!
No brand is immune to crisis.
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