Register and download your personal copy of the PL Buyer Consumer Attitudes Survey conducted exclusively for PL Buyer by Lightspeed Research and sponsored by West Liberty Foods.

The survey, done in November 2010, explores current consumer attitudes and purchase behavior towards private label products. Results are provided across key demographic and geographic categories.

About West Liberty Foods

West Liberty Foods, L.L.C. is a leading co-packer, private label manufacturer, and foodservice supplier of sliced and processed meat, cheese, and poultry products. The company supplies products to many well-known retail and foodservice chains nationwide. West Liberty Foods, L.L.C. strives to exceed their customer's needs by using state-of-the-art technology, innovation, and award winning food safety practices.

West Liberty Foods, L.L.C. is privately held by the Iowa Turkey Growers Cooperative consisting of 47 area turkey growers. The corporate office is headquartered in West Liberty, Iowa as well as four processing plant locations: West Liberty, Iowa, Mt. Pleasant, Iowa, Sigourney, Iowa and our state-of-the-art facility in Tremonton, Utah.

About Lightspeed Research

Lightspeed Research delivers valuable data to help clients make informed business decisions. With proprietary online panels throughout the world, its verified, engaged, and deeply profiled survey respondents can support research studies that vary in scope and complexity.

Lightspeed Research's expert Client Operations Team offers data collection services including survey design, sample management, programming, and reporting. The company has offices throughout the United States, Europe, and Asia Pacific. Lightspeed Research is part of Kantar, the information insight and consultancy division of WPP. For more information, please visit Lightspeed Research.