More about us:
PL Buyer is an informational franchise that serves the private label retail market. The printed magazine is published monthly, packed with a wide range of useful information that retailers can incorporate into their own store brand programs, helping them build share and the bottom line.

Each issue of PL Buyer offers in-depth profiles of the industry’s most successful retail chains, category reviews on all product segments and special reports on key areas of retailer interest. PL Buyer’s goal is to help its retail readers use private label more effectively as a point of differentiation versus their competition.

The audience of 26,000 consists of mid- and upper-management executives across a wide range of retail channels (mass merchandisers, drug stores, supermarkets, club stores and c-stores). The audience and editorial profile of PL Buyer have made the magazine a preferred vehicle for advertising by private label suppliers -- PL Buyer runs more private label-directed advertising than any other industry magazine.

PL Buyer’s electronic format (www.privatelabelbuyer.com) includes a state-of-the-art Web site offering information that is not found in our monthly printed publication and a weekly electronic newsletter called the eReport. The eReport offers exclusive information about private label developments, providing the all-important “perspective” that executives want to know.