Techie types have been hyping the changes that mobile phones would bring to retailing for at least the past decade. Now, thanks to the growing ubiquity of smart phones with Web capabilities, that hype is becoming reality.
Indeed, the Deloitte 2011 Consumer Food and Products Insights study, released in July, found that 40 percent of U.S. consumers are using shopping lists and recipe management tools on their mobile phones today.
