Whole Foods Market, Austin, Texas, said it would highlight its private label products during an in-store promotion aimed to help shoppers find deals and “stretch their food budget without sacrificing quality.”

 

The promotion, referred to as “Tips, Tours and Top Sellers,” includes value shopping tips, store tours and information about the company’s best-selling private label products. The promotion also includes Whole Foods’ “Value Gurus,” who host weekly store tours and help shoppers navigate the store to find the best 365 Everyday value items and other savings.