Just in time for Mother's Day, Safeway Inc., Pleasanton, Calif., announced today the launch of mom to mom, a new line of baby products developed with the input and guidance of real moms -- based on what they need and want most in products to care for their babies. The family of products incorporates more than 80 items, including diapers, baby wipes, toiletries, lotions and even infant formula developed from a mother's point of view.
"The mom to mom line reflects the truth of the adage 'Mother Knows Best,' said James White, Senior vice president of Consumer Brands. "On Mother's Day, we are introducing great products that not only meet the needs of moms and their babies, but exceed them."
Safeway said the mom to mom baby wipes are hypoallergenic and come in a flip-top package with a wide dispenser, making them easy to access with one hand during diaper changing or feeding. Toiletry items such as baby wash and baby lotion are in wide-bottom bottles to avoid tipping and spilling. The company also will feature parenting tips from experienced moms on store displays and shelf talkers near the mom to mom products.
