Private Label Buyer

Private label pet care is leading the way and fetching big consumer dollars.

 

The furry, feathered and four-legged family members of U.S. households are still as pampered as ever with high-end items ranging from gourmet treats to digitized collars, designer shampoo and spa treatments.  Despite some slow growth due to the recession in 2010, the pet products category overall is poised for expansion as owners continue to demand quality, healthy products for their companion animals, category watchers agree.

Private label oils, vinegars and salad dressings are rolling out new, healthier offerings to attract diet conscious consumers.

 

Say what you will about the popular NBC program The Biggest Loser, you have to admit the show not only gets results but also has helped spark a health and fitness trend across America. While most consumers wouldn’t want buff trainers incessantly yelling over their shoulders as they trot down a grocery aisle, there’s a good chance that the echoes of Loser healthy eating advice are following them in and out of the food retailers as well.

Environmental disasters aside, seafood sales are a rising tide, lifting PL boats along with others. Only canned PL tuna sales are floundering.

 

Although buffeted somewhat by the BP Gulf Coast oil spill in 2010 and the Japanese earthquake and tsunami earlier this year, the fish and seafood market continues to grow, hitting a new record total U.S. sales of $15.8 billion in 2010.