White Papers - Private Label Buyer

Giving research reach Be a part of our White Papers program by submitting your research, surveys and studies. For more information, contact Randy Hofbauer, managing editor.

Branding and Packaging of Private Label Today, private label is no longer the plain stepsister of branded offerings. PLMA's 2009 Private Label Yearbook reported that private label sales in the United States jumped by more than 10% in 2008, hitting a record high of $83.3 billion — particularly impressive given the onset of the recession last year.

Electronic Shelf Labels

Retailers first began testing electronic shelf labels in the late 1980s, but as the first decade of the new millennium draws to a close, they have yet to find a wide audience in the United States.

This white paper will attempt to explore the history, benefits and risks of Electronic Shelf Labels (ESLs), while making some predictions about when they might show up at a store near you, and what you should consider when evaluating their benefits and drawbacks.

by Vestcom International

Co‐Opetition’s Impact on Retailer and National Brand Manufacturer Relationships At the same time that brand marketers have been investing to make their retail relationships more strategic and collaborative, retailers have been investing in Private Brands which directly compete with National Brands and realizing tremendous success with them.

Competing for CPG Dollars

by Mark Fauntleroy
Dr. Julie Zoota

Recent Observations about Inbound Licensing Manufacturers or retailers need to identify brands that best fit their needs before they pay to license them. And licensing partnerships must be strategic and serve the needs of parties on all sides of the equation – brands, manufacturers and retailers – to succeed.

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