Although you’ll still find a slew of national-brand-equivalent products on retailers’ shelves, today’s store brands are implementing a major reroute of their road to success. And that new route is leading retailers into an exciting new territory — private label programs that set them apart from the national brands and retail competitors, in areas ranging from strategy and product development to packaging and marketing.
In a culture obsessed with youth and beauty, few of us want to look older than our years — or even want to look our true age. Most of us want to retain a youthful appearance for as long as possible. That reality is creating a mega-market for anti-aging skincare products.
