Dianne Parker has been appointed vice president, customer relations marketing at U.S. retailer Shopko, the company announced last week. Parker joins the company from School Specialty handled direct marketing. Shopko also appointed P. Michael Sidders to the position of vice president, E-commerce. Sidders previously worked at The Occasions Group where he was a leader in Web marketing in 13 different direct-to-consumer and business-to-business publications.
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