Vestcom, a Little Rock, Ark.-based provider of intergrated marketing solutions and business process outsourcing solutions, announced the hiring of to new executives and a restructuring of key executive responsibilities. The company said the changes are designed to support its continued expansion of innovative retailer marketing services that reduce the cost of doing business, engage shoppers and lift sales for retailers of all sizes.
The two new executives are Mike Zeman, senior vice president, client and market development, who will assume leadership of the Brand Sales team and the Integrated Shelf-Edge Marketing Ads program; and Paul Luna, vice president, business development, who will initiate new client opportunities for new business, international and supplier relationships. Zeman most recently served as a director at Lake Capital, while Luna is a 24-year veteran of the consumer packaged goods industry who has worked for Kraft Foods and more.
Vestcom also said Ed Horton, the company’s senior vice president of business development, will assume responsibility for the strategic initiative of expanding Vestcom’s data content business. That business includes the company’s healthyAisles program, a health and wellness in-store marketing program based on FDA guidelines that provides customized health and nutritional information at the shelf.
