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Loblaw Taps Mimran to Head General Merchandise

February 22, 2010

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Brampton, Ontario-based Loblaw Companies Ltd. named Joe Mimran — developer of the retailer’s popular Joe Fresh line of apparel — as head of general merchandise, The Globe and Mail reported. According to the paper’s Feb. 18 issue, Mimran now oversees the retailer’s home furnishings, electronics, sporting goods, books, toys and hardware.


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