Daymon Worldwide — a Stamford, Conn.-based company that specializes in the sales and marketing of private brand consumer products and consumer marketing events — said its board of directors unanimously appointed Alex Miller, a 30-year Daymon veteran, as CEO. Miller previously served as Daymon’s president and chief operating officer. He becomes the first new Daymon CEO since the company was founded 40 years ago.

Milt Sender and Peter Schwartz founded Daymon in 1970. The two men served as co-chairmen and co-CEOs until Schwartz’s untimely death in 1994, at which time Mr. Sender assumed the roles of chairman and CEO.

“This is an important transition in our history, and the start of our next 40 years,” Sender said. “It’s particularly fulfilling to see this position transition to Alex, who I’ve worked with for 30 years. I see this as a tremendously exciting time for our company.”

Daymon also announced the appointment of James White, president and CEO of Emeryville, Calif.-based Jamba Inc. (owner of the Jamba Juice Co.), to its board of directors. Prior to joining Jamba as president and CEO in 2008, White served as senior vice president of Consumer Brands at Safeway Inc., Pleasanton, Calif.