With U.S. private label penetration at an all-time high, retailers need to make this the year of own brand marketing, says Kathie Canning, editor in chief.
Randy Hofbauer, managing editor, takes a look at how retailers could make the grocery shopping experience more enjoyable for consumers who currently dread the task.
Guest columnist Ted Mininni says retailers should think about leveraging their brands to deliver quality at a premium level, innovative product features and segmented offerings that are most relevant to the customers in their markets.
Although we might be coming out of the worst of the financial crisis, private label still needs to keep innovativing to stay strong after the economy fully rebounds.
