Mayfield Heights, Ohio-based Ganeden Biotech Inc., maker of the patented probiotic strain GanedenBC30, and Agostoni Chocolate, an Italian farm-to-bar producer of all natural premium chocolates, recently announced Chocolate Plus Private Label, the first store brand functional snack program to bring together the GanedenBC30 probiotic with Agostoni’s award-winning premium Italian dark chocolate.
Designed to fit into retailer’s confectionary and wellness supplement categories, the Chocolate Plus Private Label program offers a mix-and-match approach for product feature and pricing flexibility, the companies said.
"Consumers are increasingly demanding both premium-quality chocolate and the health benefits inherent to probiotics," said Andrew Lefkowitz, president and CEO of Ganeden Biotech. "Since this product is the best of both worlds, retailers can position it as an affordable luxury."
Dr. Antonio Agostoni — head of the chocolate maker's product development team — said the GanedenBC30 probiotic delivered "excellent results in survivability of the bacteria — for health purposes” — and does not interfere with the chocolate’s premium flavor.
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