Cleveland-based ECRM announced a partnership with private brand marketing and consumer experience company Daymon Worldwide, Stamford, Conn., for ECRM’s Private Brand Foods Efficient Program Planning Session (EPPS) event. The event, set to take place April 11-14 in Orlando, Fla., will focus on private label dry grocery, snacks, beverage, dairy and frozen products.

Daymon’s global resources — including Daymon Interactions and Daymon Worldwide Design — will be integrated throughout the entire show, including the general sessions, ECRM said. General sessions will cover topics such as product and packaging innovation, turnkey solutions, best-in-class merchandising, marketing and design insights, and quality assurance and WIC applications.

“We are very excited to partner with such a reputable organization that will bring even more value to our attendees,” said Ed Reilly, vice president of grocery, ECRM. “Daymon’s knowledge of the private label industry will give our clients a thorough understanding of how they can improve their current private label sales or purchasing processes.”