Feature Showcase - Private Label Buyer

	Setting Your Sights on Seniors Retailers, start your engines. As baby boomers begin to reach the age of retirement, the population of seniors is expected to swell dramatically.

Nothing to Sneeze At

A name brand just doesn’t carry the clout it used to in the cough and cold remedies sector. Today’s economically trying times — in combination with consumers’ growing level of trust in the safety and effectiveness of retailer’s over-the-counter offerings — mean Susie Shopper increasingly is willing to soothe her sniffles with a private label remedy.

by Kathie Canning

	Makings of a Maverick A unique mix of store formats — and a massive consolidation, rebranding and redesign project on the private brand side — make Smart & Final Stores LLC a nonconformist when it comes to food retailing. by Kathie Canning

	A Dollop That Packs a Wallop With consumers fleeing their local bistros and learning to cook from the Food Network and in-store cooking demonstrations, it’s no wonder that sales of condiments are doing so well, especially on the private label side. by Randy Hofbauer

	Courting the Cup The economic strife of the past two years forced coffee behemoth Starbucks to close hundreds of underperforming stores, as countless U.S. coffee connoisseurs opted to pinch pennies by honing their home brewing skills. But Starbucks’ misfortunes have spelled opportunity for retailers. by Kathie Canning

	Pulp Friction Although many consumers have crossed quite a few items off their grocery lists, better-for-you beverages do not seem to be one of them. And when it comes to better-for-you juices, consumers are learning that a store brand version can be just as healthful as the national brands’. by Randy Hofbauer

	Staying Fresh in a Spoiled Economy Maintaining low prices is important to Fresh & Easy. In fact, as the economy worsened in 2009 and consumers demanded more value offerings from stores, the retailer expanded its national-brand-equivalent (NBE) tier. by Randy Hofbauer

	Getting Saucy Whether consumers are mixing up a big bowl of pasta or basting a slab of ribs, one thing is for certain: The sauce is the boss. And as more consumers ditch the restaurant scene to take shelter in their kitchens, they’re turning to store shelves for sauces and marinades that provide a restaurant-style experience at home. by Randy Hofbauer

Paper Chase

As fans of “The Office” might recall, Michael Scott, the bumbling branch manager of the fictional Dunder Mifflin paper enterprise, once promised “limitless paper for a paperless world” in a commercial promoting his company. But here in the real world, you’ll still find the demand for paper strong — particularly outside the office environment in the consumer paper products space.

by Kathie Canning

	Alternative Universe Take a walk though just about any supermarket today, and you’ll find an alternative universe devoted to single-serve beverage options that run the gamut from enhanced waters and sports drinks to ready-to-drink teas and protein drinks. Such beverages often promise energy- or health-boosting benefits — extras today’s consumers demand. by Kathie Canning

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