A Closer Look - Private Label Buyer

Bits & Pieces -- Jan. 25, 2011 Reed's Inc., Los Angeles, Calif. maker of sodas sold in natural food stores nationwide, announces revenues increases of 34 percent and more than $20 million for 2010, surpassing its 30 percent guidance, as product sales increased across all categories.

Bits & Pieces -- Jan. 18, 2011 Mom is losing ground to Dad in the grocery aisle, with more than half of men now supposedly believing they control the shopping cart. The implications for marketers may be as disruptive as changes they're facing in media.

Bits & Pieces News about Harris Tea, Hefty, Wegman's, Price Chopper & BI-LO

Bits & Pieces Private Label news from Safeway and Tesco.

Exclusive: Consumers See Tough Time, PL Buying, Continuing

Three quarters of respondents to an exclusive November survey see at least two more years of economic struggle to come (75 percent), according to research done for PLBuyer by Lightspeed Research USA. That will likely translate into continued strong sales for private label products because consumers continue to see them as more cost-effective than branded items.

Exclusive: Watch for Changing American PL Attitudes in 2011 and Beyond

American consumers in the future will be more like their European counterparts, who are seen as less influenced by name brand marketing. This was one of five private label trend predictions for 2011 made exclusively for PLBuyer by Carl Munyon, who spent 22 years as vice president of corporate purchasing with Aldi, which specializes in limited-assortment private branding. Munyon is a member of PLBuyer’s newly formed editorial board.

PL Opportunities Abound in China Retailers in China need to develop the market’s major potential for private label, Brian Sharoff, president of the Private Label Manufacturers Association, says in a story that recently appeared in the Shanghai Daily.

Bits & Pieces

Exclusive: Top 5 Private Label Trends in 2011 Grocery retailers and brand manufacturers will “rewire” how they do pricing and promotions in 2011, says Sean Seitzinger, a senior vice president with SymphonyIRI Group and newly joined member of the PLBuyer editorial board. The reason: “People have spent more on promotion and gotten less return,” he says.

Next Stop: International Distribution of Premium Private Label

As private label becomes increasingly sophisticated, especially in response to demand for organic, premium and niche markets, creators of these unique products will naturally look for further distribution opportunities, says Robert Gregory, global research director, Planet Retail. Already PL providers in Europe are introducing their private label brands in regional markets in the Mideast, India and Asia.

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