"Targeting the New Consumer": A Private Conversation with ... Thom Blischok, President, Strategy and Global Innovation, SymphonyIRI Group
- July 6, 2010"Looking to the Future": A Private Conversation with ... Pat Walsh, Vice President of Industry Relations, Education and Research with the Food Marketing Institute
- July 6, 2010"A Discounter Discussion": A Private Conversation with ... Natalie Berg, Research Director, Planet Retail
- June 15, 2010
Frankly Speaking
Last month, I promised we would keep you on the cutting edge of what’s happening in the private label world. In this issue, we begin delivering on that promise. You’ll see we are moving our Corner Office Perspective to the Private Eye section, starting each issue with insights from industry leaders — in their own words. What’s more, we’ve added podcasts on PrivateLabelBuyer.com, so you can go there and hear even more of what these thought leaders have to tell you.
|
Randy's Ramblings
On the hit NBC sitcom, The Office, Michael Scott, manager of the the Dunder Mifflin paper company’s Scranton, Pa., branch, is a well-meaning boss who, unfortunately, hinders his employees’ productivity more than he helps. In one episode, an employee recalls on the usual events that take place when Michael throws his own birthday party in the office: He gets excited, eats a lot of cake, runs around the office, then falls asleep at his desk. And that’s when the employees get all their work done.
|
Frankly Speaking
By now, you might be forgiven for acting like someone in the old Butch Cassidy movie by asking, “Who are these guys?” Last month, you heard from our new publisher, Brion Palmer. And now, here I am, eager to take the editorial helm at PL Buyer. Change is definitely in the air.
We’re changing to better serve your needs and help you be ever better at
|
Private Label Suppliers Tell It Like It Is
Stronger retailer-manufacturer partnerships are essential for store brands to keep the market share gains achieved during the recession and lay the foundation for continued growth as the economy rebounds.
|
Stock Rationalization Puts Pressure on National Brands
Private label manufacturers believe an emerging retail environment will give a real boost to retailers’ continuing private label efforts. “Deliberate and orderly” SKU rationalization will compel national brands to respond with new products and other investments, according to a report, “Store Brands 2010: Post-Recession Strategies for Private Label,” by the Private Label Manufacturers Association (PLMA).
|
Bits & Pieces
News about Dearborn Sausage, Wegman's, Target and Carrefour's
|
School Days Shoppers Get the ABCs of Private Label
Half the respondents to a back-to-school survey say store brand lunch components and school supplies are a better value than national brands. Even among households earning at least $55,000, more than two-thirds say store brand quality of lunch-box options is equal to or better than national brands.
|
|
|
Don’t miss the latest private label news and analysis! Sign up for PL Buyer’s eReport, a weekly e-newsletter packed with must-have information. Sign up now.
Exclusive PL Buyer Survey
Consumers who have been driven by the recession to purchase private label goods plan to continue buying private brands once the recession ends, according to findings of a U.S. consumer survey done in June exclusively for PL Buyer.
Asked how they would complete the sentence, “when the economic recession is over, I will be buying..,” 81 percent of the 1,100 consumers surveyed say they will be purchasing the same amount of store brands as before the recession ended. Segmenting the respondents by income, the survey finds 83 percent of those making more than $50,000 in annual income say they will be buying the same amount of private label products after the recession, while 79 percent of those making less than $50,000 say they will be buying the same amount of private label goods.
Price is the major driver of private label purchase, the PL Buyer survey finds, with 93 percent of all respondents saying they buy private label because the products are less expensive than national brand products.
|
Trading Its Way to the Top
While it’s doubtful most retailers would want to copy Trader Joe’s Hawaiian-shirt-wearing employee dress code or start putting grass huts in their aisles, they can learn some important lessons on how to make their private label lines as appealing to consumers as are Trader Joe’s, retail experts agree.
|
Dollar General In Command
Dollar General is one discount retailer that has worked feverishly to create a fresh, innovative take on the once-drab discount format.
|
Want to see your private label products featured in PL Buyer? Send product releases, photos or samples to Randy Hofbauer, managing editor; hofbauerr@bnpmedia.com. |
Interested in FREE MAGAZINES? Start your subscription to any BNP publication by clicking here.
Connect with Private Label Buyer NOW:
Profiles of leading-edge private label suppliers to help you build your store brand program.
Branding and Packaging of Private Label
Today, private label is no longer the plain stepsister of branded offerings. PLMA's 2009 Private Label Yearbook reported that private label sales in the United States jumped by more than 10% in 2008, hitting a record high of $83.3 billion — particularly impressive given the onset of the recession last year.
|
Oct 3, 2010 - Oct 6, 2010
Graph Expo
Chicago, Illinois |
|
|
